Cheerfetti Gift Co.

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How would you describe your business?

Cheerfetti is an online gift shop helping you celebrate the highs and soften the lows for the VIPs in your life with gifts to thank, console, celebrate and spread cheer. We curate gifts that spark joy, conversations, and connection. With a wide selection of quality gifts at various price points, including some funny and sassy items you won’t find in your typical gift basket shop, we make it fun and easy to send a gift to your loved ones. The vast majority of products we source are from small Canadian businesses and we make sure to prioritize quality when adding new products to the shop. We HATE robotic customer service, over-promising and under-delivering, and poor quality items, so we aim to provide excellent customer service to shoppers.

What was the inspiration to open your business?

All the stars aligning: a previous business attempt that flopped, the pandemic hitting which resulted in an e-commerce boom, and a supportive partner who’s also a business owner. I’d started a previous business without really knowing what I was doing, and without much of a plan, and unsurprisingly, it flopped. Hard. A couple of years later I knew I had to either try to revive it, or pivot completely. Around this time I stumbled on a course about how to start a side hustle, and that paved the path for Cheerfetti. When the pandemic hit, I wanted to create a way for people to stay connected through all the uncertainty and barriers that the pandemic created, and founded Cheerfetti as a way to bring people closer together through warm and thoughtful (and sometimes sassy!) gifts.

What’s your bestselling product?

The Build Your Own Gift Box.

Why do you think it’s so popular?

Because the possibilities are almost endless! Customers can choose items that are matched the recipient’s personality, tastes, and needs, as well as their own gifting budget. Whether they love sweet treats, cozy comforts, or sassy surprises, they can mix and match to create something that feels intentional and heartfelt. This flexibility makes it ideal for all kinds of relationships, including both close friends and family as well as colleagues and clients. Since no two custom boxes are identical, recipients are truly receiving a one-of-a-kind gift. Corporate customers also love this option because it allows them to tailor gifts to their specific needs and budget.

What’s your favourite product from your own shop?

That’s so hard to choose because there are so many great ones. But I think right now it’s the Anchor candle from Sealuxe. The smell is absolutely amazing, super comforting, and the packaging is beautiful.

What’s your favourite Nova Scotia shop?

Another had one to answer! Currently I’d have to say Spirit Spa in Halifax.