Eidel Precious

Toronto, ON

Business Name: Eidel Precious

Based In: Toronto, Ontario

Products Include: Sapphire, moissanite, and gemstone engagement rings in 14k or 18k gold or platinum

What inspired you to open your shop?

I’ve always loved design and creating beautiful things. Designing my rings lets me provide brides with timeless, unique, one of a kind engagement rings. It’s an enjoyable process and fulfilling career.

How would you describe your business?

We are a women-owned Canadian business, located in Toronto, and shipping worldwide. We specialize in Natural Sapphire Engagement Rings, but work with other gems, as well. We use 14k and 18k gold and Platinum. Due to the increasing demand, we recently added Lab Grown Sapphires and Diamonds to our collection. White and Colored Moissanites are our new addition, as well.

I studied jewelry design at George Brown College, and Gemology at GIA. We have a full service in house production, including goldsmith, lapidary, stone setter, and gemologist. All our stones are conflict free, ethically sourced. We add new designs to our collection weekly and open to custom orders. Due to our long term relationship with gemstone suppliers all over the world, and in house lapidary, we can source almost any gemstone and cut it to any shape.

What’s your best selling product and why is it so popular?

Blake Oval White Sapphire Ring in rose gold. It was featured in Brides Magazine.

It has elegant and classic design which appeals to any bride, and in a unique feature, the rose gold setting can be seen through the sapphire, adding peach and champagne notes to the center stone. It’s delicate, matches almost any skin tone and is a beautiful timeless piece.

What’s your favourite product from your own shop?

Dela Alexandrite ring from our latest collection. I love it because it’s whimsical, unique with an enigmatic flair.

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