Neferland

What inspired you to start your business?

When I was on maternity leave with my first child, I found myself constantly scrubbing stains out of sleeves after every meal. Some people suggested just feeding the baby in a diaper and giving them a bath afterward, but that felt way too time-consuming—plus, it wouldn’t work when eating out.

Out of boredom (and my love for solving problems as an engineering PhD), I decided to design a long-sleeve bib that actually looked like a stylish top rather than a bib. Once I started using it, so many parents asked me where I got it, and that’s when I realized I wasn’t the only one struggling with messy meal times!

Even though I had no formal training in entrepreneurship, I knew I had something parents needed. And just like that, my business was born!

How do you describe your brand?

When designing our bibs, I wanted them to be as stylish as they were functional. I didn’t want kids to have to change outfits just to look presentable at a wedding or a nice dinner—I wanted a bib that blended seamlessly into their outfit while still offering full protection. So, I carefully curated colors and prints that are both classy and practical, making them perfect for special occasions and everyday use alike.

Safety is my top priority. As a parent, I know how important it is to choose products that are free from harmful chemicals. That’s why our bibs are OEKO-TEX 100 certified, ensuring they meet the highest safety standards and are completely free from toxic substances.

Sustainability was also a major focus. Our bibs are made from 100% recycled materials, with each bib repurposing approximately eight plastic bottles into durable, high-quality fabric. Not only is this eco-friendly, but it ensures our bibs are waterproof, stain-resistant, and odor-resistant, making them ideal for both mealtime and messy activities like painting, water play, and baking.

Fit was another major factor in the design process. Kids grow fast, and one-size-fits-all simply doesn’t work—so I made sure to offer multiple sizes, ranging from 6 months to 6T. On top of that, parents have different needs when it comes to coverage, so our smocks come in a variety of styles:

✔ Long sleeve for full coverage

✔ Short sleeve for warmer days

✔ Sleeveless for snacks on the go

✔ Mega sleeveless for maximum protection on the go

One of our most innovative designs is the NeferTie—a game-changer for keeping food off the floor. It bridges the gap between the child and the dining surface, whether they’re eating at a high chair tray or a regular dining table. The NeferTie features both an elastic band to wrap around trays and suction cups to attach to smooth surfaces, preventing food from falling onto laps or the floor.

Another unique feature we offer is our convertible high-pocket bibs. These bibs are designed with a foldable pocket that can be worn in two ways: ✔ Folded outwords (high pocket mode) – Perfect for catching food and messes during mealtime, keeping clothes and laps clean. ✔ Folded inwards – Transforms into a sleek, everyday smock for activities like painting or baking, making it even more versatile.

Even though I don’t have formal business training, my PhD background in engineering and my passion for problem-solving have allowed me to create products that truly make parents’ lives easier. What started as a simple solution for my own child has now grown into a business dedicated to helping families everywhere enjoy less mess, more fun, and peace of mind.

What’s your bestselling product & why do you think it’s so popular?

Our bestselling product tends to switch between High Pocket Long Sleeve Bibs and NeferTies.

Our bestselling product tends to switch between two game-changers:

✔ High Pocket Long Sleeve Bibs – Parents love these because they offer full coverage and keep mealtime messes contained. The convertible high pocket catches food and spills, helping to keep clothes (and floors) clean. Plus, since they’re waterproof and stain-resistant, they’re also perfect for sensory play, painting, and water tables!

✔ NeferTie – This innovative bib is a must-have for mealtime. It bridges the gap between the child and the dining surface, preventing food from falling onto laps or the floor. With its elastic band for trays and suction cups for smooth dining surfaces, it works on both high chairs and regular tables, making it perfect for home or eating out!

No matter which product is in the lead, both are designed to save parents time, reduce mess, and make meals more enjoyable for everyone!

What’s your favourite product from your own shop?

Right now, my absolute favourite is the High Pocket Long Sleeve Bib for my 3-year-old. It’s so versatile—it works amazingly well for both mealtime and messy activities like painting, sensory play, and baking. The high pocket catches spills effortlessly, and since it’s waterproof and stain-resistant, I never have to stress about constant outfit changes or tough stains.

When it comes to gifting, I have two go-to favourites:

✔ Hand-Crocheted Munchimals – These adorable teething rattles are made from 100% cotton yarn and have a solid beechwood ring, making them both safe and soothing for little ones. They’re beautifully handcrafted and make a thoughtful, high-quality gift for new parents.

✔ Every Moment Milestone Cards – These are so special because they go beyond the basic monthly milestones. Of course, they include the traditional monthly markers, but they also capture precious firsts like first bath, first bites, first Mother’s and Father’s Day, and more. Plus, they come in a twins version and have religious holiday add-ons, including:

First Christmas & Easter (Christian)

First Eid & Ramadan (Muslim)

First Hanukkah & Passover (Jewish)

First Holi & Diwali (Hindu)

I love that these milestone cards make it easy for parents to cherish and celebrate every moment—no matter their background or traditions

What’s one of your favourite local shops?

It’s so hard to choose because I support and love so many amazing local businesses! Some of my favourites include:

✔ Moonlite Kids – Their bamboo PJs are incredibly soft, breathable, and perfect for little ones.

✔ Epic Kidz – Their play couches are a game-changer for open-ended play, and they grow with kids as they get older.

✔ Giftii – Their beautifully curated gift boxes make for the perfect thoughtful present.

✔ Wee Bears – Their silicone teethers are adorable, safe, and perfect for soothing little gums. And so many more! I love supporting local brands that create high-quality, thoughtful products for families. 💛

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